"Pass It On"
Project: Diversity Campaign (Hispanic)
Brand: La Croix
OVERVIEW: The brief given was that La Croix is looking to appeal to a more diverse target audience within the Hispanic or African American Community.
GOAL: To make La Croix appealing to the Hispanic community as a healthier drink alternative
DESIGN SOLUTION: Create a series of adverts communicating family values in passing on
Sketching to Render Process
Social Media GIF
The colors for this campaign aligned with the different can colors in each separate advert section.