top of page

'EARTHED' x Allbirds

Client

Allbirds

Location

Portland, OR (Remote)

San Francisco, CA 

Year

2021

Over the summer of 2021, I worked as the Allbirds Apparel Design Intern. I assisted in tasks like sketching, color CADs, BOM documents, tech packing and more. 

All interns were required to give a final presentation in their selected jobs. Myself & two other interns worked on bringing more awareness to DEIB strategies in our roles. My final presentation focused on DEIB strategy through product. 

top earthed
Final Intern Apparel Presentation -2_Page_01.jpg

Words/Phrases To Describe
Target Consumer

Final Intern Apparel Presentation -2_Page_02.jpg
Final Intern Apparel Presentation -2_Page_04.jpg

Comment made to the page shortly after active wear release

Final Intern Apparel Presentation -2_Page_05.jpg

New found goal
Redefine target consumer through product and branding to fit internal definition of target consumer. 

Product Gap & Market Opportunity 

Design Statement
Create a run line with complimenting pieces to perform for different body types & skin tones

Final Intern Apparel Presentation -2_Page_12_edited.png
Final Intern Apparel Presentation -2_Page_13.jpg
Final Intern Apparel Presentation -2_Page_14.jpg

Redefining Core
Most companies define the core colors of black, white and the grey in between the two.. 'EARTHED' has a goal to bring brown into core. 

Final Intern Apparel Presentation -2_Page_19.jpg
Final Intern Apparel Presentation -2_Page_18.jpg
Final Intern Apparel Presentation -2_Page_20.jpg
bottom of page