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'EARTHED' x Allbirds
Client
Allbirds
Location
Portland, OR (Remote)
San Francisco, CA
Year
2021
Over the summer of 2021, I worked as the Allbirds Apparel Design Intern. I assisted in tasks like sketching, color CADs, BOM documents, tech packing and more.
All interns were required to give a final presentation in their selected jobs. Myself & two other interns worked on bringing more awareness to DEIB strategies in our roles. My final presentation focused on DEIB strategy through product.
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Words/Phrases To Describe
Target Consumer
Comment made to the page shortly after active wear release
New found goal
Redefine target consumer through product and branding to fit internal definition of target consumer.
Product Gap & Market Opportunity
Design Statement
Create a run line with complimenting pieces to perform for different body types & skin tones
Redefining Core
Most companies define the core colors of black, white and the grey in between the two.. 'EARTHED' has a goal to bring brown into core.
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