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"One Small Step"
Project: Sustainability Campaign
Brand: Arm & Hammer
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OVERVIEW: Arm & Hammer’s brand is often only seen more for their household products, but also have some sustainability initiatives set in the brand.
GOAL: To speak to Arm & Hammer’s hand in the environment with their Arbor Day Foundation that plants trees to offset carbon emissions generated through their operations.
DESIGN SOLUTION: Design a series of adverts from magazine, guerrilla, billboards and social media that is eye catching & different from everyday ads.
Social Media GIF
Sketching Iteration
Final Render of main character
Magazine Adverts
Guerilla Advert
Billboard Advert
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