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"One Small Step"

Project: Sustainability Campaign

Brand: Arm & Hammer

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OVERVIEW: Arm & Hammer’s brand is often only seen more for their household products, but also have some sustainability initiatives set in the brand.

GOAL: To speak to Arm & Hammer’s hand in the environment with their  Arbor Day Foundation that plants trees to offset carbon emissions generated through their operations.

DESIGN SOLUTION: Design a series of adverts from magazine, guerrilla, billboards and social media that is eye catching & different from everyday ads.


Social Media GIF

Sketching Iteration

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Final Render of main character

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Magazine Adverts

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Guerilla Advert

Billboard Advert

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