LA CROIX DIVERSITY CONCEPT

This project for La Croix sought to broaden its appeal within diverse communities, specifically targeting Hispanic and African American audiences, by positioning itself as a healthier drink alternative. Our team’s strategy was to create a campaign that resonated deeply with the Hispanic community by emphasizing family values and the passing down of traditions. Through authentic storytelling and culturally relevant visuals, we aimed to connect La Croix with the everyday lives of these audiences, promoting it as a natural choice for families embracing healthier lifestyles.