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ARM & HAMMER CONCEPT
art direction. illustration.
SCOPE
The scope of the "Arm & Hammer Concept" project centered around highlighting the brand's often-overlooked sustainability efforts, specifically their collaboration with the Arbor Day Foundation to plant trees and offset carbon emissions. The campaign aimed to reframe public perception of Arm & Hammer by showcasing their environmental contributions beyond household products.
DELIVERABLES
Campaign strategy
Illustrated artworks
Social media
Advert mock ups
Color Exploration
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