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THE PICKUP
brand identity. art direction.
SCOPE
The Pickup is redefining basketball culture in Kentucky by connecting the state’s rich basketball heritage with the next generation of fans through a high-energy, annual pickup game. Launched in 2023, this event brings together top-tier basketball players and entertainment talent with ties to Kentucky, celebrating the state's unique contributions to the sport. The Pickup doesn’t just host a game; it creates an experience that amplifies Kentucky’s influence on basketball culture, highlighting local talent and drawing in audiences from across the region.
IMPACT
Art Direction
Brand Identity & Event Naming
Logo Design
Product Graphics
Social Media Strategy
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