Brand Campaigns
B.A. Integrated Strategic Communication
At the University of Kentucky, I studied under the creative sector within my major to build multi-modal ad campaigns for companies and intended target audiences. Through this we learned how to create adverts from brief to print, social, guerrilla, etc.
Arm & Hammer Sustainability Campaign
The goal for this campaign was to touch base on Arm & Hammer’s brand as a whole more so than their household products. This campaign speaks to Arm & Hammer’s hand in the environment with Arbor Day Foundation that plants trees to offset carbon emissions generated through their operations. This campaign included a series of adverts from magazine, to guerrilla, billboards and social media.
Social Media GIF
Sketching Iteration
Final Render of main character
Magazine Adverts
Guerilla Adverts
Billboard Advert
La Croix Diversity Campaign
The task given for this campaign was to appeal to a different target audience within the Hispanic or African American community. The chosen target audience was the Hispanic community and communicating family values in “passing on” traditions within this set of ads.
Magazine Advert
Sketching to Render Process
Social Media GIF
Color Exploration
The colors for this campaign aligned with the different can colors in each separate advert section.
Advert Mock-Ups
Billboards
Magazine
